IASCA (International Auto Sound Challenge Association) was established in 1987. The initial purpose was to stimulate consumer interest in the Car Audio category by means of friendly unbiased competition among enthusiasts. What transpired was a forum that built camaraderie and healthy rivalry among dealers and helped the industry grow, paving roads to new and better performing products. Larger events like the Spring Break Nationals which featured a "trade show" environment open to the public allowed manufacturers to interface with consumers to get the "real fix" on what their products were doing in the field. Soundoff had really put autosound equipment to the test and in result has given today's consumers much better product and value.