[January 21, 2026 – East Wenatchee, WA] – The International Auto Sound Challenge Association (IASCA) announced it will host the 2026 Sound Quality Championship at AXPONA in April 2027 at the Renaissance Schaumburg Convention Center. Building on a successful sound quality event at AXPONA in 2025, IASCA identified the show’s venue, audience, and infrastructure as an ideal environment for a premier championship‑level competition.
“AXPONA is an exciting event for spectators and our competition members,” said Travis Chin, president of IASCA. “With over 11,000 spectators, AXPONA is a great opportunity to showcase the best competition sound quality vehicles to other audio enthusiasts from around the world.”
IASCA sound quality vehicles will be on display and available for demonstrations throughout the three‑day event in the Hi‑Fi Car Audio Showcase. AXPONA will also feature hundreds of high‑fidelity listening rooms, thousands of products in the Expo Hall, the Ear Gear Experience, the Car Audio Showcase, live performances, educational seminars, and cutting‑edge audio demonstrations.
“AXPONA is all about celebrating innovation and exceptional audio experiences, and IASCA’s Sound Quality Championship aligns perfectly with that mission. We’re excited to expand this collaboration and give both IASCA competitors and AXPONA attendees an unforgettable showcase in 2027,” said Liz Smith, Event Director, AXPONA.
AXPONA 2026 is scheduled for April 10–12, 2026, and the IASCA 2026 Sound Quality Championship at AXPONA is slated for April 9–11, 2027. IASCA’s SPL Championship is tentatively planned for fall 2026, with additional details on the event format and season‑long points accumulation toward championship invitations to be announced at a later date.
About IASCA – www.iasca.com
The International Auto Sound Challenge Association (IASCA) is a global organization dedicated to promoting car audio as both an art form and a competitive sport. Founded in the late 1980s, IASCA has spent more than 35 years developing standards, judging criteria, and training programs that help enthusiasts, retailers, and manufacturers showcase high‑performance mobile electronics systems with consistency and fairness.
About AXPONA – www.axpona.com
AXPONA (Audio Expo North America) is North America’s largest event for audiophiles, manufacturers of high-end audio equipment, musicians and music lovers. The three-day experience features 200+ high fidelity listening rooms, providing guests the enviable opportunity to experience the newest technology in high-end consumer audio products. Attendees are encouraged to go from room to room and sit, listen and compare the various systems. The Expo Hall and Ear Gear Experience play host to thousands of products and accessories from cables to headphones to LPs and SACDs. The Hi-Fi Car Audio Showcase brings together the best in high-fidelity car audio systems, featuring a thrilling Sound Quality (SQ) competition. Beyond the exhibits, AXPONA includes live musical performances and educational seminars with industry experts and demonstrations.
For more information including updates on AXPONA’s exhibitors and schedule, visit axpona.com call 203-3072691.
